Form und Inhalt





VLMK Brand Identity




For this brand identity redesign, I drew inspiration from one of the oldest standing symbols of engineering precision and the excellence. This mark was applied in a multitude of ways, connecting to the aesthetic of engineering and construction. Elements from the custom engineering pad became a common thread that tied together other elements of the stationery and document package.

Agency: Watson Creative
Creative Director:
Matt Watson


Deliverables
Brand Identity
Print Collateral Package


Role
Art Direction
Brand Design




Process