Form und Inhalt
From the summit to the streets
The goal of this project was to create a functional winter collection of sportswear models that combined ACG DNA with Pendleton materials to address the needs of the city athlete through customization. This was achieved by addressing three basic necessities of urban winter conditions; protection, warmth and visibility. My contribution to this project included the design of this reflective woven textile. I collaborated with the senior material designer to bring this Pendleton-inspired pattern to life. The final product was offered in two colorways. The first was a white base material with the reflective yarn, and the second was a black base with the reflective yarn pictured here.
Category:
Nike By You
Creative Director: Jonathan Johnsongriffin
Material Designer: Marya Chan
Color Designer: Laura Leon
Product Highlights
Reflective Woven Upper Material
Retro ACG Color Palette
Role
Product Graphic Design
Creative Director: Jonathan Johnsongriffin
Material Designer: Marya Chan
Color Designer: Laura Leon
Product Highlights
Reflective Woven Upper Material
Retro ACG Color Palette
Role
Product Graphic Design
