Form und Inhalt
Empowering choice
For this unique collaboration, the Nike By You design team partnered with Macciu, a Tokyo-based designer and illustrator on Nike Zoom Type silhouette. Giving Macciu the creative freedom to actualize her vision, the final product was a limited offering with a Nike By You exclusive quilted upper construction, and a graphics pack, illustrated by Macciu, that expanded on her concept of Harmony, Equality and Choice.
Category:
Nike By You
Collaborator: Macciu
Creative Director: Ron Wright
Design Director: Laura Leon
Footwear Designer: David Mawdsley
Material Designer: Marya Chan
Product Graphic Designer: Gabe Castro
Production Designer: Sheli Ben-Ner
Product Highlights
Quilted Bootie Construction
Macciu Illustrated Graphics
Role
Color Design
Collaborator: Macciu
Creative Director: Ron Wright
Design Director: Laura Leon
Footwear Designer: David Mawdsley
Material Designer: Marya Chan
Product Graphic Designer: Gabe Castro
Production Designer: Sheli Ben-Ner
Product Highlights
Quilted Bootie Construction
Macciu Illustrated Graphics
Role
Color Design
