Form und Inhalt
The Ultimate Winter Resource
The Goal of this brand campaign was to position Nike By You’s unique performance customization as the ultimate resource to serve all runners’ wintertime needs, no matter the weather. Reflective hazard stripes were the most distinctive aesthetic element of this product collection. Therefore, it was used as the backdrop throughout the creative. To highlight the more subtle, technical features of performance customization, I looked at the use of exploded views. High contrast, reflective photography informed how the creative would engage consumers.
Category:
Nike Digital Brand Design
Creative Director: Meirion Pritchard
Motion Designer: Holly Johnson, Allison Olson
Copy Writer: Zach Schomberg
Deliverables
Nike Running Instagram Post
Nike Running Instagram Story
Nike By You Landing Page Tout
Nike.com In-wall Content
Role
Graphic Design
Motion Design
Art Direction
Storyboarding
Creative Director: Meirion Pritchard
Motion Designer: Holly Johnson, Allison Olson
Copy Writer: Zach Schomberg
Deliverables
Nike Running Instagram Post
Nike Running Instagram Story
Nike By You Landing Page Tout
Nike.com In-wall Content
Role
Graphic Design
Motion Design
Art Direction
Storyboarding
