Form und Inhalt
Inspired by the players, designed for the fans
The EMEA Running Brand team approached Nike By You to help support this unique collaboration. Their key insight was that professional European footballers were using the Nike Epic React during their training sessions. Nike By You partnered with four European football clubs to activate this story. The clubs were Tottenham Hotspurs FC, Paris St. Germain FC, Chelsea FC and FC Barcelona. To connect with avid football fans, home, away and practice kits were the inspiration for the collection. Details were taken from each kit and adapted to this running silhouette.
Category:
Nike By You
Creative Director: Ron Wright
Design Director: Laura Leon
Production Designer: Sheli Ben-ner
Product Highlights
Football Kit-Inspired Graphics and Color Palette
Role
Product Graphic Design
Color Design
Art Direction
Creative Director: Ron Wright
Design Director: Laura Leon
Production Designer: Sheli Ben-ner
Product Highlights
Football Kit-Inspired Graphics and Color Palette
Role
Product Graphic Design
Color Design
Art Direction
