Form und Inhalt
Inspired By the Psychedelic Art Movement
The Nike By You Art Movement pack focused on the psychedelic art movement as the creative direction. The hero of the collection was the Air Max 270 React. The Digital brand team utilized the playful nature of the footwear and the vast volume of psychedelic art as inspiration for the campaign. A SNKRS app thread and email campaign were used an drivers to the customization experience, while the landing page animation highlighted color and graphic customization, and added rhetorical elements from the psychedelic art movement and culture to further the direction and product narrative. The tout ran on the Nike By You landing page as well as the NSW landing page.
Category:
Nike Digital Brand Design
Creative Director: Meirion Pritchard
Motion Designer: Jana Rapport
Copy Writer: Zach Schomberg
Deliverables
Nike.com Landing Page Touts
SNKRS App Thread
Email Thread
3D Customization Experience Creative Assets
Role
Graphic Design
Motion Design
Art Direction
Creative Director: Meirion Pritchard
Motion Designer: Jana Rapport
Copy Writer: Zach Schomberg
Deliverables
Nike.com Landing Page Touts
SNKRS App Thread
Email Thread
3D Customization Experience Creative Assets
Role
Graphic Design
Motion Design
Art Direction
