Form und Inhalt
Sport heritage on a modern platform
The Fall 18 Nike By You Zoom Pegasus 35 enabled consumers to recreate three of the most iconic Pegasus blockings on this revamped silhouette. This was achieved by identifying the most recognizable design elements from each model and applying no sew skins to help recreate that distinct look. The models were the Pegasus 83, Pegasus 89 and he Pegasus 92. The color palette incorporated classic colors from key launch colorways. A flocked swoosh was incorporated to mimic suede materials from the old models, and a heritage woven label replaced modern no-sew labels. All of this was achieved without altering the performance features of the new model.
Category:
Nike By You
Creative Director: Ron Wright
Design Director: Laura Leon
Material Designer: Marya Chan
Product Highlights
OG Pegasus 83, 89 and 92 Blocking Options
Heritage-Inspired Flocked Swoosh
Heritage-Inspired Tongue Labels
Heritage Color Palette
Role
Product Graphic Design
Color Design
Art Direction
Creative Director: Ron Wright
Design Director: Laura Leon
Material Designer: Marya Chan
Product Highlights
OG Pegasus 83, 89 and 92 Blocking Options
Heritage-Inspired Flocked Swoosh
Heritage-Inspired Tongue Labels
Heritage Color Palette
Role
Product Graphic Design
Color Design
Art Direction
