Form und Inhalt
Creating value through a personalized experience
Nike By You developed an avid following from Crossfit athletes. The Nike Metcon in all of its iterations became a top selling model, standing out in a field dominated by NSW models. This was achieved in part by enabling consumers to customize the footwear with their name or personal message. Finding ways to incorporated this seamlessly into the shoe gave the impression that consumers had created a one-off PE Metcon. I designed this font based off the Metcon logotype, which allowed consumers to replace the iconic logo with their own name.
Category:
Nike By You
Creative Director: Ron Wright
Design Director: Laura Leon
Product Highlights
Metcon Tongue Label Typeface
Role
Product Graphic Design
Art Direction
Creative Director: Ron Wright
Design Director: Laura Leon
Product Highlights
Metcon Tongue Label Typeface
Role
Product Graphic Design
Art Direction
