Form und Inhalt
Designed for those who run, no matter what
The Nike By You Holiday 19 Performance Running Shield Pack included three models. The React Miler Shield, Zoom Pegasus 36 Shield and the Pegasus Turbo Shield. The NBY concept for this collection build on the inline hazard stripe visual center. This was expanded to include an option for consumers to add a reflective screen print graphic to the shoe, further increasing visibility in low light winter conditions. While the Pegasus Turbo Shield with its mid-cut was utilized by brand as the focal point for marketing campaigns, the NBY Pegasus 36 Shield represented the highest degree of customizable features available, including exclusive performance offerings only found on Nike By You.
Category:
Nike By You
Creative Director: Ron Wright
Design Director: Laura Leon
Production Designer: Sheli Ben-ner
Product Highlights
Performance Customization Options
Pegasus Turbo Sole Swap
Reflective Dazzle Upper Graphics
Role
Product Graphic Design
Color Design
Art Direction
Creative Director: Ron Wright
Design Director: Laura Leon
Production Designer: Sheli Ben-ner
Product Highlights
Performance Customization Options
Pegasus Turbo Sole Swap
Reflective Dazzle Upper Graphics
Role
Product Graphic Design
Color Design
Art Direction
