Form und Inhalt
Designed for the athletes redefining sport culture
Inspired by the opening sequence of The Warriors, and based on the emerging run crew trend, this performance running collection targeted runners on the cultural edge. Queues were taken from similar fraternal orders, which enabled run crews to design sneakers that reflected the identity of their crew. From motorcycle rocker patches, to grit and flame swoosh and midsole treatments, this pack captured the raw aesthetic of the run crew scene. Each pair of shoes included an enamel pin pack, allowing these consumers to further embrace their passion for running, and their connection to their club.
Category:
Nike By You
Creative Director: Ron Wright
Design Director: Laura Leon
Product Graphic Designer: Nate Dy
Production Designer: Sheli Ben-Ner
Product Highlights
Personalized Rocker Patches
Flame and grit Swoosh and Midsole Treatments
Enamel Pin Pack
Role
Art Direction
Color Design
Product Graphic Design
Creative Director: Ron Wright
Design Director: Laura Leon
Product Graphic Designer: Nate Dy
Production Designer: Sheli Ben-Ner
Product Highlights
Personalized Rocker Patches
Flame and grit Swoosh and Midsole Treatments
Enamel Pin Pack
Role
Art Direction
Color Design
Product Graphic Design
