Form und Inhalt
Pairing comfort with expression
The original Nike Air Presto was a blank canvas for footwear graphics originally introduces and as ‘a t-shirt for your feet.’ This quick strike project built on that heritage by using the original marketing campaign as inspiration. The original campaign developed a number of neighborhood characters with a corresponding colorway. Nike By You honed in on four consumer favorites and opened these up to customization and new interpretations. Unholy Cumulus, Brutal Honey, Rogue Kielbasa and Shady Milkman were all chosen. Consumers were able to pick each character as a theme and design within that specific color palette. These characters were supported by two graphic options.
Category:
Nike By You
Creative Director: Ron Wright
Design Director: Laura Leon
Production Designer: Sheli Ben-Ner
Product Highlights
Engineered Ink Blotch-Inspired Graphic
AOP Vector Icon Graphic
Character Iconography
OG Character-Inspired Color Palette
Role
Product Graphic Design
Color Design
Art Direction
Creative Director: Ron Wright
Design Director: Laura Leon
Production Designer: Sheli Ben-Ner
Product Highlights
Engineered Ink Blotch-Inspired Graphic
AOP Vector Icon Graphic
Character Iconography
OG Character-Inspired Color Palette
Role
Product Graphic Design
Color Design
Art Direction
