https://chancetagg.com Form und Inhalt Wed, 22 Sep 2021 23:33:26 +0000 https://chancetagg.com en https://chancetagg.com/Holiday-20-NBY-Product-Zine Tue, 21 Sep 2021 07:13:29 +0000 Form und Inhalt https://chancetagg.com/Holiday-20-NBY-Product-Zine <img width="1440" height="762" width_o="1440" height_o="762" data-src="https://freight.cargo.site/t/original/i/babb181638a8017e4c1a91ea1b43e11ea735b256ebceff73c7d4a7c9f42f274b/HO20_NBY_Zine_LightsOut_CloseUp_Scene.jpg" data-mid="119450760" border="0" src="https://freight.cargo.site/w/1000/i/babb181638a8017e4c1a91ea1b43e11ea735b256ebceff73c7d4a7c9f42f274b/HO20_NBY_Zine_LightsOut_CloseUp_Scene.jpg" /> Provide an unfilterd look at the concept-driven work of the Nike By You product design team The goal of this internal publication was to draw attention to the work of the Nike By You product team. It was an opportunity to show and tell the full product narrative without seasonal initiative or brand filters, and highlight the conceptual approach that brought success to this product team. Category: Nike By YouCreative Director: Ron WrightDesign Director: Laura LeonArt Direction/Design: Nate DyContributing Product Designers: Marya Chan, Hannah Odean, Sheli Ben-Ner, Umbereen Querishi, Jaime Rojas, David Mawdlsey, Joe Conti, Gabe Castro Deliverables Ezine Role Art DirectionEditorial DesignGraphic DesignPhotographyCopywriting <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/03f0bff9bcae14972c4b9242478f20fa6bac407150237ab786488901929e4a26/LightsOut_perspective_layout.jpg" data-mid="119450762" border="0" src="https://freight.cargo.site/w/1000/i/03f0bff9bcae14972c4b9242478f20fa6bac407150237ab786488901929e4a26/LightsOut_perspective_layout.jpg" /><img width="1440" height="761" width_o="1440" height_o="761" data-src="https://freight.cargo.site/t/original/i/e21d7bba6fe584f57ee638dc9d14cdbfacc7f992825880914f886a4b54637b3e/HO20_NBY_Zine_LightsOut_Model_Comps.jpg" data-mid="119450761" border="0" src="https://freight.cargo.site/w/1000/i/e21d7bba6fe584f57ee638dc9d14cdbfacc7f992825880914f886a4b54637b3e/HO20_NBY_Zine_LightsOut_Model_Comps.jpg" /><img width="1058" height="1251" width_o="1058" height_o="1251" data-src="https://freight.cargo.site/t/original/i/feb9ae61b12bc0e68ee64f3d3e8e18862b560c9c604b726d6480767d5f19178b/HO20_NBY_Zine_LightsOut_AssortmentSpreads_03.jpg" data-mid="119450759" border="0" src="https://freight.cargo.site/w/1000/i/feb9ae61b12bc0e68ee64f3d3e8e18862b560c9c604b726d6480767d5f19178b/HO20_NBY_Zine_LightsOut_AssortmentSpreads_03.jpg" /><img width="1282" height="1412" width_o="1282" height_o="1412" data-src="https://freight.cargo.site/t/original/i/35433124939f60f94d781a0f96d2d113741f262956d89bd8b4f2b6458b0ea091/HO20_NBY_Zine_Shield_Beetle.jpg" data-mid="119451378" border="0" src="https://freight.cargo.site/w/1000/i/35433124939f60f94d781a0f96d2d113741f262956d89bd8b4f2b6458b0ea091/HO20_NBY_Zine_Shield_Beetle.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/d565a4bf2ef6f75cd3b87aa70e0ff25e6b74edea46ff305dcae50469e562ec4c/Shield_perspective_layout.jpg" data-mid="119451379" border="0" src="https://freight.cargo.site/w/1000/i/d565a4bf2ef6f75cd3b87aa70e0ff25e6b74edea46ff305dcae50469e562ec4c/Shield_perspective_layout.jpg" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/b8d8125af40e2a0d483c96959295d1d14c8d6ce1f4a41ff7908adb89f4d39059/Max90_unlocked_Hero.jpg" data-mid="119451409" border="0" src="https://freight.cargo.site/w/1000/i/b8d8125af40e2a0d483c96959295d1d14c8d6ce1f4a41ff7908adb89f4d39059/Max90_unlocked_Hero.jpg" /><img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/16bc7b167a7c5c3d74ba9c1a8a2a805cb9de3c8be3c6012262aa5ac15b459f85/Max90_unlocked_Heel.jpg" data-mid="119451407" border="0" src="https://freight.cargo.site/w/1000/i/16bc7b167a7c5c3d74ba9c1a8a2a805cb9de3c8be3c6012262aa5ac15b459f85/Max90_unlocked_Heel.jpg" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/904c63b8418ff1525a910df9b0ba48e70db0b07d1ac8511cc222f2a47879cba3/Max90_unlocked_Womens_Hero.jpg" data-mid="119451410" border="0" src="https://freight.cargo.site/w/1000/i/904c63b8418ff1525a910df9b0ba48e70db0b07d1ac8511cc222f2a47879cba3/Max90_unlocked_Womens_Hero.jpg" /><img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/f3e6d24c1e63c9c9f3c1c383b6e2a44c584c94588aaf39e50ad90b782f66bade/Max90_unlocked_HeelClosUp.jpg" data-mid="119451408" border="0" src="https://freight.cargo.site/w/1000/i/f3e6d24c1e63c9c9f3c1c383b6e2a44c584c94588aaf39e50ad90b782f66bade/Max90_unlocked_HeelClosUp.jpg" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/97d6a8a64f23aa103f072b6df9883ac5ae82f746bb34a232bea7d21bb3ca6ba6/Max90_unlocked_Heel_Abstract.jpg" data-mid="119451406" border="0" src="https://freight.cargo.site/w/1000/i/97d6a8a64f23aa103f072b6df9883ac5ae82f746bb34a232bea7d21bb3ca6ba6/Max90_unlocked_Heel_Abstract.jpg" /> https://chancetagg.com/Psyched-By-You-Campaign Wed, 22 Sep 2021 18:07:27 +0000 Form und Inhalt https://chancetagg.com/Psyched-By-You-Campaign <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/639b5695f16690f79d969e407b8b81794ffe09547db105b869869aa9e3592ea3/270_React_loadScreen_Scene.jpg" data-mid="119606967" border="0" src="https://freight.cargo.site/w/1000/i/639b5695f16690f79d969e407b8b81794ffe09547db105b869869aa9e3592ea3/270_React_loadScreen_Scene.jpg" /> Inspired By the Psychedelic Art Movement The Nike By You Art Movement pack focused on the psychedelic art movement as the creative direction. The hero of the collection was the Air Max 270 React. The Digital brand team utilized the playful nature of the footwear and the vast volume of psychedelic art as inspiration for the campaign. A SNKRS app thread and email campaign were used an drivers to the customization experience, while the landing page animation highlighted color and graphic customization, and added rhetorical elements from the psychedelic art movement and culture to further the direction and product narrative. The tout ran on the Nike By You landing page as well as the NSW landing page. Category: Nike Digital Brand DesignCreative Director: Meirion PritchardMotion Designer: Jana RapportCopy Writer: Zach Schomberg Deliverables Nike.com Landing Page ToutsSNKRS App ThreadEmail Thread3D Customization Experience Creative Assets Role Graphic DesignMotion DesignArt Direction <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/6b2a05eb62bd9285b28af6d8dff93433867346eec9ead029c17329b18248f39e/Psyched_LP_Ani_FPO.jpg" data-mid="119619782" border="0" src="https://freight.cargo.site/w/1000/i/6b2a05eb62bd9285b28af6d8dff93433867346eec9ead029c17329b18248f39e/Psyched_LP_Ani_FPO.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/2becde4d7b41f364bd76dd2a0bf07d74a001ed8707bb9ecbbe74faeaef042e3d/Psyched_App_Thread_Ani_FPO.jpg" data-mid="119619768" border="0" src="https://freight.cargo.site/w/1000/i/2becde4d7b41f364bd76dd2a0bf07d74a001ed8707bb9ecbbe74faeaef042e3d/Psyched_App_Thread_Ani_FPO.jpg" /> <img width="680" height="1080" width_o="680" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6f955bf03bc1afc1e8ec71211ab9cf63c043032ebbe1254611f08e7d974117b/270_React_TypeExploration.jpg" data-mid="119620050" border="0" src="https://freight.cargo.site/w/680/i/c6f955bf03bc1afc1e8ec71211ab9cf63c043032ebbe1254611f08e7d974117b/270_React_TypeExploration.jpg" /> <img width="680" height="1080" width_o="680" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6abc78d60bc6178514c9b973b024e61755858c3de46fd9c11ddd647852bfce4e/Airmax270_TypeAni_FPO.jpg" data-mid="119620051" border="0" src="https://freight.cargo.site/w/680/i/6abc78d60bc6178514c9b973b024e61755858c3de46fd9c11ddd647852bfce4e/Airmax270_TypeAni_FPO.jpg" /> https://chancetagg.com/Shield-By-You-Campaign Wed, 22 Sep 2021 18:25:44 +0000 Form und Inhalt https://chancetagg.com/Shield-By-You-Campaign <img width="1440" height="759" width_o="1440" height_o="759" data-src="https://freight.cargo.site/t/original/i/32ead3c1cddb0e54d485dd6c7cea2677b5676f26e372fa7ecaae60773e740e33/Shield_P1_Blackout_Dazzle_Redux.jpg" data-mid="119608439" border="0" src="https://freight.cargo.site/w/1000/i/32ead3c1cddb0e54d485dd6c7cea2677b5676f26e372fa7ecaae60773e740e33/Shield_P1_Blackout_Dazzle_Redux.jpg" /> The Ultimate Winter Resource The Goal of this brand campaign was to position Nike By You’s unique performance customization as the ultimate resource to serve all runners’ wintertime needs, no matter the weather. Reflective hazard stripes were the most distinctive aesthetic element of this product collection. Therefore, it was used as the backdrop throughout the creative. To highlight the more subtle, technical features of performance customization, I looked at the use of exploded views. High contrast, reflective photography informed how the creative would engage consumers. Category: Nike Digital Brand DesignCreative Director: Meirion PritchardMotion Designer: Holly Johnson, Allison Olson Copy Writer: Zach Schomberg Deliverables Nike Running Instagram PostNike Running Instagram StoryNike By You Landing Page ToutNike.com In-wall Content Role Graphic DesignMotion DesignArt DirectionStoryboarding <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/b36c132dc3d3eee58a8996585b3a08ef3b1bab85586674cb1a7d98f0622b4f7e/Shield_SocialPost_Scene_withPlayhead.jpg" data-mid="120130423" border="0" src="https://freight.cargo.site/w/1000/i/b36c132dc3d3eee58a8996585b3a08ef3b1bab85586674cb1a7d98f0622b4f7e/Shield_SocialPost_Scene_withPlayhead.jpg" /> https://chancetagg.com/Nike-x-Atmos-Air-Max-Zero Wed, 22 Sep 2021 21:46:10 +0000 Form und Inhalt https://chancetagg.com/Nike-x-Atmos-Air-Max-Zero <img width="1440" height="809" width_o="1440" height_o="809" data-src="https://freight.cargo.site/t/original/i/95a1178018e322fdebdf90d4ab3c70e839ed6cffb68a78ee6a21e73da14a6eb8/Atmos_WIP_06.jpg" data-mid="119620855" border="0" src="https://freight.cargo.site/w/1000/i/95a1178018e322fdebdf90d4ab3c70e839ed6cffb68a78ee6a21e73da14a6eb8/Atmos_WIP_06.jpg" /> Inspired By The Grail Nike By You collaborated with Atmos, a Tokyo-based sneaker boutique, to reinvent two iconic Air Max colorways on the new Air Max Zero silhouette. The outcome of this collaboration was two exclusive color blockings featuring asymmetric swoosh colors. 400 pairs of each colorway were created to support a launch event at Atmos Tokyo locations. The collection was later made available for online customization, but remained exclusive to consumers in Japan. Category: Nike By YouCreative Director: Jonathan JohnsongriffinColor Designer: Hannah Odean Product Highlights Exclusive Atmos Retail BlockingsSafari, Tiger Camo and Snakeskin Prints Role Product Graphic Design <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/071f00e8a1e9c6d73885ab9ec4df2cc293a562185718947a8f24082e9e07191d/AM_Zero_Atmos_Tiger.jpg" data-mid="119620849" border="0" src="https://freight.cargo.site/w/1000/i/071f00e8a1e9c6d73885ab9ec4df2cc293a562185718947a8f24082e9e07191d/AM_Zero_Atmos_Tiger.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/05e3d8f4093b3644cf0d53a20f684233d1fbabe238a4818e9dd025ffdde2657c/AM_Zero_Atmos_Safari.jpg" data-mid="119620848" border="0" src="https://freight.cargo.site/w/1000/i/05e3d8f4093b3644cf0d53a20f684233d1fbabe238a4818e9dd025ffdde2657c/AM_Zero_Atmos_Safari.jpg" /> <img width="1440" height="809" width_o="1440" height_o="809" data-src="https://freight.cargo.site/t/original/i/dc486114e6c87f94231bb96e6df42a95ed232d8d38767ce234933c37f7c82d63/Atmos_WIP_04.jpg" data-mid="119620853" border="0" src="https://freight.cargo.site/w/1000/i/dc486114e6c87f94231bb96e6df42a95ed232d8d38767ce234933c37f7c82d63/Atmos_WIP_04.jpg" /><img width="1440" height="600" width_o="1440" height_o="600" data-src="https://freight.cargo.site/t/original/i/c61868bd7fb5cf2a925ae0734615a19a8fb748261d3beb96ec21135d36ea7602/Atmos_WIP_05.jpg" data-mid="119620854" border="0" src="https://freight.cargo.site/w/1000/i/c61868bd7fb5cf2a925ae0734615a19a8fb748261d3beb96ec21135d36ea7602/Atmos_WIP_05.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/188599cc9035c4880e0e543374eedd307ee39536fccd5316de862b2fed0a74fe/Atmos_WIP_02.jpg" data-mid="119620851" border="0" src="https://freight.cargo.site/w/1000/i/188599cc9035c4880e0e543374eedd307ee39536fccd5316de862b2fed0a74fe/Atmos_WIP_02.jpg" /><img width="1440" height="601" width_o="1440" height_o="601" data-src="https://freight.cargo.site/t/original/i/5b838c26bf98fe4fd489291b067c4a8bb7b108f3170faae4d9b30929b7bb949d/Atmos_WIP_03.jpg" data-mid="119620852" border="0" src="https://freight.cargo.site/w/1000/i/5b838c26bf98fe4fd489291b067c4a8bb7b108f3170faae4d9b30929b7bb949d/Atmos_WIP_03.jpg" /> https://chancetagg.com/Nike-By-You-Crew-Culture-Collection Wed, 22 Sep 2021 21:53:02 +0000 Form und Inhalt https://chancetagg.com/Nike-By-You-Crew-Culture-Collection <img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/732c60b202b744ca5225eb5f7e9354823ef0458940aabe71a1bb9522f0966d95/CrewCultureHero.png" data-mid="119621340" border="0" src="https://freight.cargo.site/w/1000/i/732c60b202b744ca5225eb5f7e9354823ef0458940aabe71a1bb9522f0966d95/CrewCultureHero.png" /> Designed for the athletes redefining sport culture Inspired by the opening sequence of The Warriors, and based on the emerging run crew trend, this performance running collection targeted runners on the cultural edge. Queues were taken from similar fraternal orders, which enabled run crews to design sneakers that reflected the identity of their crew. From motorcycle rocker patches, to grit and flame swoosh and midsole treatments, this pack captured the raw aesthetic of the run crew scene. Each pair of shoes included an enamel pin pack, allowing these consumers to further embrace their passion for running, and their connection to their club. Category: Nike By You Creative Director: Ron WrightDesign Director: Laura LeonProduct Graphic Designer: Nate DyProduction Designer: Sheli Ben-Ner Product Highlights Personalized Rocker PatchesFlame and grit Swoosh and Midsole TreatmentsEnamel Pin Pack Role Art DirectionColor DesignProduct Graphic Design <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/427e9d52e4b0b63a23809da0b55ee7ab58dcc9c93a6c8331b89af2bee73a1225/Warriors_3qtr.jpg" data-mid="119621524" border="0" src="https://freight.cargo.site/w/1000/i/427e9d52e4b0b63a23809da0b55ee7ab58dcc9c93a6c8331b89af2bee73a1225/Warriors_3qtr.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/61f4a69e4f2851a0fc5d2f3d9ccca958c3a99e62bb0264731b1ce4ef466d1711/Warriors_Lateral.jpg" data-mid="119621525" border="0" src="https://freight.cargo.site/w/1000/i/61f4a69e4f2851a0fc5d2f3d9ccca958c3a99e62bb0264731b1ce4ef466d1711/Warriors_Lateral.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/7c3c81c0a8134ddec484ae89b134806a0452b2c202ea5828b78c7efa850fce26/Warriors_SwooshGrit.jpg" data-mid="119621526" border="0" src="https://freight.cargo.site/w/1000/i/7c3c81c0a8134ddec484ae89b134806a0452b2c202ea5828b78c7efa850fce26/Warriors_SwooshGrit.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1feac3d0ce2b957ee85bddd820778ef90e6a6899e4f9c17395ca223fdc7ce57c/Warriors_TimeStamp.jpg" data-mid="119621527" border="0" src="https://freight.cargo.site/w/1000/i/1feac3d0ce2b957ee85bddd820778ef90e6a6899e4f9c17395ca223fdc7ce57c/Warriors_TimeStamp.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1d308426d5edfc4c1b1df5f05afd62230725aff34574f8cfe43ed858743bef81/Rogues_3qtr.jpg" data-mid="119621343" border="0" src="https://freight.cargo.site/w/1000/i/1d308426d5edfc4c1b1df5f05afd62230725aff34574f8cfe43ed858743bef81/Rogues_3qtr.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/4b7ee55e99d710444b4b73078d3eac37b330172c956dec8069f0b29b4e157ebc/Rogues_Laterial.jpg" data-mid="119621346" border="0" src="https://freight.cargo.site/w/1000/i/4b7ee55e99d710444b4b73078d3eac37b330172c956dec8069f0b29b4e157ebc/Rogues_Laterial.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/513bfd8850bba34c6292935b9d04183935205b4e706e1be431fbcd305a3c745f/Rogues_Flames.jpg" data-mid="119621345" border="0" src="https://freight.cargo.site/w/1000/i/513bfd8850bba34c6292935b9d04183935205b4e706e1be431fbcd305a3c745f/Rogues_Flames.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/e2e9f6e0bf4abb80b2d27de3484f38f4f52e3b7e4619807b6b351aebfc5f5017/Rogues_Rocker_PID.jpg" data-mid="119621521" border="0" src="https://freight.cargo.site/w/1000/i/e2e9f6e0bf4abb80b2d27de3484f38f4f52e3b7e4619807b6b351aebfc5f5017/Rogues_Rocker_PID.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1b64afcc11ffed288fb87a2d7e2f8c73efaaec2399ea914ceac695a3102e36da/Pins_Hero.jpg" data-mid="119621342" border="0" src="https://freight.cargo.site/w/1000/i/1b64afcc11ffed288fb87a2d7e2f8c73efaaec2399ea914ceac695a3102e36da/Pins_Hero.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/c9c0337e8b758b06c8bf1743f48097c9cbdda397372e4895eb4cbfe280d2dc00/Pin_onJacket.jpg" data-mid="119621341" border="0" src="https://freight.cargo.site/w/1000/i/c9c0337e8b758b06c8bf1743f48097c9cbdda397372e4895eb4cbfe280d2dc00/Pin_onJacket.jpg" /><img width="1440" height="745" width_o="1440" height_o="745" data-src="https://freight.cargo.site/t/original/i/d72d9c85b22d575125d7721c7cca0459ddc129ed2d73f9b50590eb24be0da392/runCrewInspiration.png" data-mid="119621522" border="0" src="https://freight.cargo.site/w/1000/i/d72d9c85b22d575125d7721c7cca0459ddc129ed2d73f9b50590eb24be0da392/runCrewInspiration.png" /> https://chancetagg.com/Air-Max-Day-Explorers Wed, 22 Sep 2021 22:04:56 +0000 Form und Inhalt https://chancetagg.com/Air-Max-Day-Explorers <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/8dcad194bde63e55867155cc36326261115f427924aca62a3b135e829cc6da6a/VApormax_3Qtr.jpg" data-mid="119622414" border="0" src="https://freight.cargo.site/w/1000/i/8dcad194bde63e55867155cc36326261115f427924aca62a3b135e829cc6da6a/VApormax_3Qtr.jpg" /> Inspired by the future in space exploration, and the inevitable journey to Mars The Vapormax 2019 was inspired by spacesuit materials and construction. Nike By You used this as the underlying theme for the collection, and expanded on it with the addition of materials and treatments that would connect with that inspiration. This included a mission patch tongue label, foil accents, perforated lace aglets and semi-translucent webbing. These materials were combined with a color palette that played out in three distinct color directions told through brand marketing; Star Gazer, Pioneer and Frontier. Category: Nike By You Creative Director: Ron WrightDesign Director: Laura LeonMaterial Designer: Marya ChanProduct Designer: Jaime RojasColor Designer: Quan LeProduction Designer: Sheli Ben-Ner Product Highlights Alternative Max 270 ClosuresMission Patch-Inspired LabelsElevated Material AccentsMars Surface Color Palette Role Art DirectionProduct Graphic DesignColor Design <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/4276643bc3b98bdc3be01a415f28daeda780e523618bc7feea711be9c6102d67/SP19_Explorers_Dual_StarGazers_Hero_Scene_V3.jpg" data-mid="119622393" border="0" src="https://freight.cargo.site/w/1000/i/4276643bc3b98bdc3be01a415f28daeda780e523618bc7feea711be9c6102d67/SP19_Explorers_Dual_StarGazers_Hero_Scene_V3.jpg" /><img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/92db77a55111b9b1636acb6b0c400bc0c73652ac6fce8cb0c42c83ebb6dc06f9/SP19_Explorers_Dual_Pioneers_Hero_Scene_V3.jpg" data-mid="119622396" border="0" src="https://freight.cargo.site/w/1000/i/92db77a55111b9b1636acb6b0c400bc0c73652ac6fce8cb0c42c83ebb6dc06f9/SP19_Explorers_Dual_Pioneers_Hero_Scene_V3.jpg" /><img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/5392b7b61155238b4ebad505896f75afe62d63ab61f088b1ff44d7c47125e023/SP19_Explorers_Dual_Mars_Hero_Scene_V3.jpg" data-mid="119622397" border="0" src="https://freight.cargo.site/w/1000/i/5392b7b61155238b4ebad505896f75afe62d63ab61f088b1ff44d7c47125e023/SP19_Explorers_Dual_Mars_Hero_Scene_V3.jpg" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/eb292028a2c84ad90312949ded8aa425100410050e089867ca20002599f38578/Vprmax_Lateral.jpg" data-mid="119622413" border="0" src="https://freight.cargo.site/w/1000/i/eb292028a2c84ad90312949ded8aa425100410050e089867ca20002599f38578/Vprmax_Lateral.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/8dcad194bde63e55867155cc36326261115f427924aca62a3b135e829cc6da6a/VApormax_3Qtr.jpg" data-mid="119622414" border="0" src="https://freight.cargo.site/w/1000/i/8dcad194bde63e55867155cc36326261115f427924aca62a3b135e829cc6da6a/VApormax_3Qtr.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/f7ad9c6f0de07c4b98440f5230e7215f62a894e7cd405cac5574bd799beff0bb/Vprmax_Heel_3Qtr.jpg" data-mid="119622415" border="0" src="https://freight.cargo.site/w/1000/i/f7ad9c6f0de07c4b98440f5230e7215f62a894e7cd405cac5574bd799beff0bb/Vprmax_Heel_3Qtr.jpg" /> <img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/01b7d65770721db17fc09b4bb3608c91e3468039f472251851e15700ea62b6c9/Vprmax_Tongue_Aglets_Cropped.jpg" data-mid="119622421" border="0" src="https://freight.cargo.site/w/960/i/01b7d65770721db17fc09b4bb3608c91e3468039f472251851e15700ea62b6c9/Vprmax_Tongue_Aglets_Cropped.jpg" /> <img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/68429c2664dfcc114374c90d5587b45d3bb9e282f881901965e739e9f019b1f2/Sp19_NBY_Explorerpack_270Mars_Heel_001_V1.jpg" data-mid="119622502" border="0" src="https://freight.cargo.site/w/960/i/68429c2664dfcc114374c90d5587b45d3bb9e282f881901965e739e9f019b1f2/Sp19_NBY_Explorerpack_270Mars_Heel_001_V1.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3c4388ac88a544efa6b112c9d62aa7d469c5550a72f3716e780545d73d513db/AM270_DoubleZipper.jpg" data-mid="119624751" border="0" src="https://freight.cargo.site/w/810/i/b3c4388ac88a544efa6b112c9d62aa7d469c5550a72f3716e780545d73d513db/AM270_DoubleZipper.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/287ed4377a4c10f7627f91684e77e30797bd7c8a07133bd42710db57fa25445b/AM270_SingleZipper.jpg" data-mid="119624753" border="0" src="https://freight.cargo.site/w/810/i/287ed4377a4c10f7627f91684e77e30797bd7c8a07133bd42710db57fa25445b/AM270_SingleZipper.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29c5601e240ba9b5dc2c90b1238624ac77d9f0ff0ee800f4084c9d4774e5e02d/AM270_Lace.jpg" data-mid="119624752" border="0" src="https://freight.cargo.site/w/810/i/29c5601e240ba9b5dc2c90b1238624ac77d9f0ff0ee800f4084c9d4774e5e02d/AM270_Lace.jpg" /> https://chancetagg.com/Experimental-Reaction Wed, 22 Sep 2021 22:04:50 +0000 Form und Inhalt https://chancetagg.com/Experimental-Reaction <img width="1440" height="760" width_o="1440" height_o="760" data-src="https://freight.cargo.site/t/original/i/09cec9146b643a04bf774ff00dcb468fbd0c483bda53dc44f865ad6fa49cc3e0/Experimental_Crinkle_Colorways_Scene.jpg" data-mid="119626033" border="0" src="https://freight.cargo.site/w/1000/i/09cec9146b643a04bf774ff00dcb468fbd0c483bda53dc44f865ad6fa49cc3e0/Experimental_Crinkle_Colorways_Scene.jpg" /> Elevating product through color and material This quick strike project was briefed by the Nike By You brand team to take part in a greater initiative surrounding the React Element 55. The idea was to expand on the shoe’s namesake, the atomic element Caesium 55. This radioactive element is highly unstable. The volatility of this element became the anchor point for the project. This was interpreted in two ways. First, inspiration was taken from HAZMAT suits required for working with volatile materials. These suits often incorporate vibrant, highly visible colors. These colors were applied to a leno mesh, and accented with graphic webbing details, reminiscent of hazard stripes. The second interpretation was the effect that a radioactive material would have on its environment. Here sun-bleached, desaturated colors were applied to a crinkle nylon material accented by Regrind components. Category: Nike By You Creative Director: Ron WrightDesign Director: Laura Leon Material Designer: Marya Chan Product Highlights Leno Woven Upper MaterialCrinkle Nylon Upper MaterialRegrind OverlaysRadioactive HAZMAT Inspired Color Palette Role Color DesignArt Direction <img width="1440" height="760" width_o="1440" height_o="760" data-src="https://freight.cargo.site/t/original/i/87cd5817f34416da7b545943d4b79e46413a6ef20d2af144eeceb6b2549641d6/Experimental_Leno_Colorways_Scene.jpg" data-mid="119626084" border="0" src="https://freight.cargo.site/w/1000/i/87cd5817f34416da7b545943d4b79e46413a6ef20d2af144eeceb6b2549641d6/Experimental_Leno_Colorways_Scene.jpg" /><img width="1440" height="602" width_o="1440" height_o="602" data-src="https://freight.cargo.site/t/original/i/163a082711ded1d382f96dd38a956e5cd0deec55827d4564f950aa5f92960c8e/SP19_ElementReact_Lead1_Scene.jpg" data-mid="119626086" border="0" src="https://freight.cargo.site/w/1000/i/163a082711ded1d382f96dd38a956e5cd0deec55827d4564f950aa5f92960c8e/SP19_ElementReact_Lead1_Scene.jpg" /><img width="1440" height="602" width_o="1440" height_o="602" data-src="https://freight.cargo.site/t/original/i/16e971521240bb774110060278b20c5083d1260c53632243bb996efa0f1bfb7b/SP19_ElementReact_Lead2_Scene.jpg" data-mid="119626087" border="0" src="https://freight.cargo.site/w/1000/i/16e971521240bb774110060278b20c5083d1260c53632243bb996efa0f1bfb7b/SP19_ElementReact_Lead2_Scene.jpg" /> https://chancetagg.com/Holiday-19-Janoski-Remastered-Collaboration Wed, 22 Sep 2021 22:44:07 +0000 Form und Inhalt https://chancetagg.com/Holiday-19-Janoski-Remastered-Collaboration <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/9cd5fa85757fa61f21df2909d6cb60633ac9fbbe19eedcbdb461d04d59ccf27c/Jacquard_alt_Hero.jpg" data-mid="119626491" border="0" src="https://freight.cargo.site/w/1000/i/9cd5fa85757fa61f21df2909d6cb60633ac9fbbe19eedcbdb461d04d59ccf27c/Jacquard_alt_Hero.jpg" /> Stephan the Creator To celebrate the 10th anniversary of Stephan Janoski’s signature model, Nike By You focused on Stephan’s achievements off the skateboard in this playful collaboration. Through discovery interviews with Stephan Janoski, the NBY team honed in on Stephan’s artistic endeavors as the inspiration for this project. Outside of skateboarding, Stephan is an accomplished painter, sculptor, writer and musician. Elements from these four disciplines were included through the use of material, color and graphics to tell his story. Category: Nike By You Collaborator: Stephan JanoskiCreative Director: Ron WrightDesign Director: Laura Leon Material Designer: Marya Chan Product Graphic Designer: Gabe Castro Production Designer: Sheli Ben-Ner Product Highlights Persian-Inspired Hairy Jacquard with FringeOil Paint-Inspired SwooshOriginal Janoski Poetry Midsole Graphic Role Color DesignProduct Graphic DesignArt Direction <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/caf83560ebbc79c13aa32617fe5b787fdba3308cb285e72b584d1c8b747c2db1/Jacquard_Lateral.jpg" data-mid="119626524" border="0" src="https://freight.cargo.site/w/1000/i/caf83560ebbc79c13aa32617fe5b787fdba3308cb285e72b584d1c8b747c2db1/Jacquard_Lateral.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/deaedb87033a12e9e81b5222d45714a8e1bbd6649a15716bd82e10c8031235f1/Jacquard_Hero.jpg" data-mid="119626528" border="0" src="https://freight.cargo.site/w/1000/i/deaedb87033a12e9e81b5222d45714a8e1bbd6649a15716bd82e10c8031235f1/Jacquard_Hero.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/98916141b55567661c7954e733f3e6017f22698bf66849cfac4238b9b749727d/Jacquard_Heel_3QTR.jpg" data-mid="119626527" border="0" src="https://freight.cargo.site/w/1000/i/98916141b55567661c7954e733f3e6017f22698bf66849cfac4238b9b749727d/Jacquard_Heel_3QTR.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/7d9ef889c561885599d6cf8974553512aa144861f4ef13d8d404d6b7700d13a2/TongueLabel_CloseUp.jpg" data-mid="119626582" border="0" src="https://freight.cargo.site/w/1000/i/7d9ef889c561885599d6cf8974553512aa144861f4ef13d8d404d6b7700d13a2/TongueLabel_CloseUp.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/244e95579e08bdd1e13375923d8fb65e5b88fa148335be6be724a8b090707cbe/Jacquard_CloseUp1.jpg" data-mid="119626536" border="0" src="https://freight.cargo.site/w/1000/i/244e95579e08bdd1e13375923d8fb65e5b88fa148335be6be724a8b090707cbe/Jacquard_CloseUp1.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/bc28e71808cda992114e6368883a542aab2fac57cfd31360b2805f4cb0e419f9/Fray_CloseUp.jpg" data-mid="119626534" border="0" src="https://freight.cargo.site/w/1000/i/bc28e71808cda992114e6368883a542aab2fac57cfd31360b2805f4cb0e419f9/Fray_CloseUp.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/549d92adc0a58bf14574ba46d1a70acc702668e6f0e77a7fef7fb93a20472bd8/Oil_Hero.jpg" data-mid="119626612" border="0" src="https://freight.cargo.site/w/1000/i/549d92adc0a58bf14574ba46d1a70acc702668e6f0e77a7fef7fb93a20472bd8/Oil_Hero.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/b2239e71dc642ab5d503778fdee3e5800e095c7aa9efeac8adbc7a24e361911a/Oil_Lateral.jpg" data-mid="119626614" border="0" src="https://freight.cargo.site/w/1000/i/b2239e71dc642ab5d503778fdee3e5800e095c7aa9efeac8adbc7a24e361911a/Oil_Lateral.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/2226bca163d4c2043ae79f804964b93c5a0942e3aa50a13242290c1b0895d098/Oil_Swoosh_onShoe.jpg" data-mid="119626631" border="0" src="https://freight.cargo.site/w/1000/i/2226bca163d4c2043ae79f804964b93c5a0942e3aa50a13242290c1b0895d098/Oil_Swoosh_onShoe.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/3cd01217fba930d1372df7c2ca444f76b6a9e83164a013db2001c895abad582d/Sockliners.jpg" data-mid="119626740" border="0" src="https://freight.cargo.site/w/1000/i/3cd01217fba930d1372df7c2ca444f76b6a9e83164a013db2001c895abad582d/Sockliners.jpg" /> https://chancetagg.com/Nike-Metcon Wed, 22 Sep 2021 23:12:34 +0000 Form und Inhalt https://chancetagg.com/Nike-Metcon <img width="1440" height="761" width_o="1440" height_o="761" data-src="https://freight.cargo.site/t/original/i/a128fe8eda0de6cd777c9d4d070573ce80dd64efa12f381a338098526647a3e2/Metcon_Type_IG_sm.jpg" data-mid="120442331" border="0" src="https://freight.cargo.site/w/1000/i/a128fe8eda0de6cd777c9d4d070573ce80dd64efa12f381a338098526647a3e2/Metcon_Type_IG_sm.jpg" /> Creating value through a personalized experience Nike By You developed an avid following from Crossfit athletes. The Nike Metcon in all of its iterations became a top selling model, standing out in a field dominated by NSW models. This was achieved in part by enabling consumers to customize the footwear with their name or personal message. Finding ways to incorporated this seamlessly into the shoe gave the impression that consumers had created a one-off PE Metcon. I designed this font based off the Metcon logotype, which allowed consumers to replace the iconic logo with their own name. Category: Nike By YouCreative Director: Ron WrightDesign Director: Laura Leon Product Highlights Metcon Tongue Label Typeface Role Product Graphic DesignArt Direction <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/b00f3e9f6a8faa3e97815c001ff77fe2327a53a21eb688d5ec24f6607ed5df63/METCON_5_TYPESPECIMEN_V4-01.jpg" data-mid="120587999" border="0" src="https://freight.cargo.site/w/1000/i/b00f3e9f6a8faa3e97815c001ff77fe2327a53a21eb688d5ec24f6607ed5df63/METCON_5_TYPESPECIMEN_V4-01.jpg" /> https://chancetagg.com/Nike-x-Macciu Wed, 22 Sep 2021 23:33:26 +0000 Form und Inhalt https://chancetagg.com/Nike-x-Macciu <img width="1440" height="558" width_o="1440" height_o="558" data-src="https://freight.cargo.site/t/original/i/eed092c013d94d18a3c30a5e8c3394a22686b56aa62489428dca351bb06e471b/Hero-Shot-3616-1400.jpg" data-mid="119628655" border="0" src="https://freight.cargo.site/w/1000/i/eed092c013d94d18a3c30a5e8c3394a22686b56aa62489428dca351bb06e471b/Hero-Shot-3616-1400.jpg" /> Empowering choice For this unique collaboration, the Nike By You design team partnered with Macciu, a Tokyo-based designer and illustrator on Nike Zoom Type silhouette. Giving Macciu the creative freedom to actualize her vision, the final product was a limited offering with a Nike By You exclusive quilted upper construction, and a graphics pack, illustrated by Macciu, that expanded on her concept of Harmony, Equality and Choice. Category: Nike By You Collaborator: MacciuCreative Director: Ron WrightDesign Director: Laura Leon Footwear Designer: David MawdsleyMaterial Designer: Marya Chan Product Graphic Designer: Gabe Castro Production Designer: Sheli Ben-Ner Product Highlights Quilted Bootie ConstructionMacciu Illustrated Graphics Role Color Design <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/fdb0fd81386f4ce7becd93256de36c585916c12bd890dc5bf0606feb843c6cca/SU20_NBY_MACCIU_Group_TopDown_V2.jpg" data-mid="119628741" border="0" src="https://freight.cargo.site/w/1000/i/fdb0fd81386f4ce7becd93256de36c585916c12bd890dc5bf0606feb843c6cca/SU20_NBY_MACCIU_Group_TopDown_V2.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1769f40b5e543fd7e761a4afa041246e3b3f23a96391e566031c7316dea00cb3/SU20_NBY_MACCIU_Hero_TopRight_Opt1_V2.jpg" data-mid="119628763" border="0" src="https://freight.cargo.site/w/1000/i/1769f40b5e543fd7e761a4afa041246e3b3f23a96391e566031c7316dea00cb3/SU20_NBY_MACCIU_Hero_TopRight_Opt1_V2.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/31608f42b12450455918748ad39bb6a513b53fd489781812ebad0fc22be5ffc8/SU20_NBY_MACCIU_Hero_Detail_3_V2.jpg" data-mid="119628762" border="0" src="https://freight.cargo.site/w/1000/i/31608f42b12450455918748ad39bb6a513b53fd489781812ebad0fc22be5ffc8/SU20_NBY_MACCIU_Hero_Detail_3_V2.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6516935b2bd9428f4afd578a99fdbad4256cacd27e137e93009b14c5e39f8635/SU20_NBY_MACCIU_Group_Stack_V2.jpg" data-mid="119628761" border="0" src="https://freight.cargo.site/w/1000/i/6516935b2bd9428f4afd578a99fdbad4256cacd27e137e93009b14c5e39f8635/SU20_NBY_MACCIU_Group_Stack_V2.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/75544528be2c2dbb8b4b4868b21138b0ba23f5e6caf176f33eb2849023575ccb/SU20_NBY_MACCIU_Secondary_TopSides_V2.jpg" data-mid="119628778" border="0" src="https://freight.cargo.site/w/1000/i/75544528be2c2dbb8b4b4868b21138b0ba23f5e6caf176f33eb2849023575ccb/SU20_NBY_MACCIU_Secondary_TopSides_V2.jpg" />