NIKEID Vapormax Flyknit Super Neutrals Pack
NIKEiD is an online customization service offered by the Nike. The only touchpoint for consumers is an online design experience, where users have the opportunity to enhance their sneakers by choosing elevated materials, colorways or graphics. In coordination with the senior designer, I designed the Spring 18 Vapormax Flyknit Super Neutrals pack. This pack proceeded a succession of bold, expressive Vapormax collections offered by NIKEID. The inspiration behind this design direction came from a growing trend in automobile customization, where high-end sport cars are painted in unassuming, matte finishes. By adopting this approach to the Vapormax, the goal was to celebrate and highlight the irreverent silhouette of the Vapormax, by removing all other focal points on the shoe. The final digital experience offered a narrowly-focused palette of 5 colors.