Pick_Your_Dish_Branding&Website_01

Pick Your Dish Brand Identity and Website

Pick Your Dish is a food delivery service that promotes healthy meals, and family dining for active households. I was tasked with creating a brand identity and digital user experience to promote these values. The brand identity incorporates the use of classic patterns reminiscent of cookbooks and recipe cards. The goal of the digital user experience was to inform potential customers about the benefits of this unique business model, while leading them through the online purchasing process.

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Project Credits

  • AGENCY:

    WATSON CREATIVE

  • CREATIVE DIRECTOR:

    MATT WATSON

Role

  • ART DIRECTION

  • BRAND DESIGN

  • UX + UI DESIGN

Deliverables

  • BRAND IDENTITY

  • CONTENT STRATEGY

  • RESPONSIVE ECOMMERCE WEBSITE

  • PRINT COLLATERAL

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