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Pollo Norte Brand Identity and Website

Pollo Norte is a rotisserie chicken eatery, serving up authentic street cuisine found in Mexico City. I was enlisted to launch the brand, coinciding with the restaurant’s grand opening. This included a brand visual system, print collateral, apparel, cost-effective packaging solutions and a digital experience. To elevate their brand and create separation between Pollo Norte and similar restaurant concepts, I developed a custom script logotype as the primary mark, 1950’s automobile grill emblems and iconography from the classic Mexican board game Lotteria were the inspiration driving the brand’s aesthetic. This brand aesthetic was further expressed through the design and development of a fully responsive digital experience with CMS capabilities.

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Role

  • ART DIRECTION

  • BRAND DESIGN

  • UX + UI DESIGN

  • DEVELOPMENT

  • ENVIRONMENTAL DESIGN

  • CONTENT STRATEGY

Deliverables

  • BRAND POSITIONING

  • BRAND IDENTITY

  • RESPONSIVE WEBSITE WITH CMS

  • PRINT COLLATERAL

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