Monster Vs Robot Brand Identity

Monster Vs Robot is a transmedia agency located in Portland, OR. I collaborated with MVR to refresh their brand. To meet this challenge, I developed a flexible brand visual system optimized for print and digital applications. This logo is complimented by a bold color palette and typography. This system is put into practice through purpose-driven document templates including digital decks, creative briefs and call sheets. To launch the brand, we developed a targeted mailing campaign that linked select cliente back to a microsite. I designed and developed this microsite as a fully responsive digital experience.

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Process

Role

  • ART DIRECTION

  • BRAND DESIGN

  • UX + UI DESIGN

  • DEVELOPMENT

Deliverables

  • BRAND IDENTITY

  • CONTENT STRATEGY

  • RESPONSIVE WEBSITE

  • PRINT COLLATERAL

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