NIKEID LeBron 13 Akronite

NIKID is an online customization service offered by the Nike Inc. The sole touchpoint for consumers is an online design experience, where users have the opportunity to enhance their sneakers by choosing elevated materials, colorways and graphics. NIKEID coordinated with the inline Nike basketball to launch the LeBron James XIII signature shoe. To elevate the category’s narrative, NIKEID extended the Akronite graphic by offering exclusive colorways. I developed these colorways. The goal was to enable the consumer to create unique statement level sneakers. This was achieved predominantly by applying analogous color schemes to the graphic, allowing for a multitude of complimenting and contrasting options on other shoe components.

Project Credits

  • COMPANY:

    NIKE

  • DESIGN DIRECTOR:

    JONATHAN JOHNSONGRIFFIN

  • DESIGN LEAD:

    Jacqueline Schoeffel

Role

  • COLOR DESIGN

  • PRODUCT GRAPHIC DESIGN

Deliverables

  • ONLINE CUSTOMIZATION EXPERIENCE

  • CONSUMER CHOICE COLOR PALETTE

  • EXCLUSIVE GRAPHIC COLORWAYS

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