NIKEID Free Run 2017 Shield

NIKEiD is an online customization service offered by the Nike Inc. The sole touchpoint for consumers is an online design experience, where users have the opportunity to enhance their sneakers by choosing elevated materials, colorways or graphics. For the holiday 2016 shield pack, I oversaw the design of the Free Run. This was on 3 three shoes in the collection. In coordination with the senior designer, my role was to enable a unique consumer expression through bold and iconic typography. Consumers were enabled to add their name, slogan or goals to the shoe thought this integrated typographic treatment. The result was a seamless customized graphic, unique to each consumer.

Project Credits

  • COMPANY:

    NIKE

  • DESIGN DIRECTOR:

    JONATHAN JONSONGRIFFIN

  • LEAD DESIGN:

    LAURA LEON

Role

  • COLOR DESIGN

  • TYPOGRAPHY

Deliverables

  • ONLINE CUSTOMIZATION EXPERIENCE

  • CONSUMER CHOICE COLOR PALETTE

  • EXCLUSIVE TYPOGRAPHIC GRAPHIC

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