NIKEID Field General

NIKEID is an online customization service offered by the Nike Inc. The sole touchpoint for consumers is an online design experience, where users have the opportunity to enhance their sneakers by choosing elevated materials, colorways and graphics. This performance football cleat was released in summer 2016. The focus of the cleat was to align with the sumer 16 the greater brand direction of Flow Motion. I developed the concept of Radiant Flow as the guiding principle of the model. The color palette was chosen to enable athletes to match their cleats to their team kits. Two graphic options were offered, a camouflage print and the Radiant Flow print which I designed. Overall, this model allowed consumers a variety of solid and graphic options, accented by chromed traction plates and metallic swoosh treatments.

Project Credits

  • COMPANY:

    NIKE

  • DESIGN DIRECTOR:

    JONATHAN JOHNSONGRIFFIN

Role

  • COLOR DESIGN

  • PRINT & PATTERN DESIGN

Deliverables

  • ONLINE CUSTOMIZATION EXPERIENCE

  • CONSUMER CHOICE COLOR PALETTE

  • EXCLUSIVE GRAPHIC

  • PERFORMANCE TRACTION UPGRADES

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