NIKEID X Atmos Air Max Zero

NIKEID is an online customization service offered by the Nike Inc. The sole touchpoint for consumers is an online design experience, where users have the opportunity to enhance their sneakers by choosing elevated materials, colorways or graphics. NIKEID collaborated with Atmos, a Tokyo-based sneaker boutique, to reinvent two iconic Air Max colorways on the new Air Max Zero silhouette. In coordination with the lead designer, my role was to design the graphics pack for this collection. The outcome of this collaboration was 2 exclusive color blockings featuring asymmetric swoosh colors. 400 pairs of each colorway were created to support a launch event at Atmos Tokyo locations. The collection was later made available for online customization, but remained exclusive to consumers in Japan

Project Credits

  • COMPANY:

    NIKE

  • CREATIVE DIRECTOR:

    JONATHAN JOHNSONGRIFFIN

  • LEAD DESIGN:

    HANNAH ODEAN

Role

  • PRINT & PATTERN DESIGN

Deliverables

  • ONLINE CUSTOMIZATION EXPERIENCE

  • CONSUMER CHOICE COLOR PALETTE

  • THROWBACK GRAPHIC PACK

All rights reserved copyright 2014