NIKEID Air Max 2017

NIKEID is an online customization service offered by the Nike Inc. The sole touchpoint for consumers is an online design experience, where users have the opportunity to enhance their sneakers by choosing elevated materials, colorways or graphics. For this project, I developed a unique consumer choice color palette and exclusive graphic inspired by bioluminescence. To elevate the overall concept, a glow-in-the-dark silkscreen overlay was added to the graphic.

Project Credits

  • COMPANY:

    NIKE

  • DESIGN DIRECTOR:

    JONATHAN JOHNSONGRIFFIN

Role

  • PRINT & PATTERN DESIGN

  • COLOR DESIGN

Deliverables

  • ONLINE CUSTOMIZATION EXPERIENCE

  • CONSUMER CHOICE COLOR PALETTE

  • EXCLUSIVE GRAPHIC

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